Joseph Rowntree Foundation

Pictures for the People produced a social media cut for the Joseph Rowntree Foundation’s Advance Racial Justice event, designed for square-format distribution across digital platforms. The film focuses on the interpretation and meaning of data in the context of racial justice, highlighting the importance of lived experience and community-led insight in shaping how data is understood and applied. Explore more projects in social impact, thought leadership, and social media video production here.

From Data to Meaning in Racial Justice

The video explores how data alone is not enough to drive change, emphasising the importance of interpretation, context, and community voice in addressing racial inequality. Through event contributions, it highlights the need for community-led approaches that centre lived experience in policy, practice, and systemic reform. The film distils key insights into a concise social-first format, reinforcing the idea that meaningful progress depends on how data is understood and acted upon, not just collected. For video production that captures social impact events, advocacy, and thought leadership content, get in touch here.