Joseph Rowntree Foundation

Talking about homes effectively can shape public understanding and support for decent, affordable housing. The Joseph Rowntree Foundation’s “Talking About Homes” research identifies how people in the UK think about housing and tests framing strategies to communicate more clearly. Similar projects we’ve delivered in the housing and social sector have explored ways to simplify complex topics, influence public conversations, and support policy development. By using these evidence-based insights, stakeholders including housing associations, local authorities, and charities have strengthened campaigns, submissions to government, and public engagement around social housing.

Evidence-Based Framing for Impactful Communication

The project provides practical framing recommendations that are easy to apply across multiple channels, from social media to formal policy documents. Embedding these strategies into communications allows organisations to engage audiences more effectively, build understanding, and start positive conversations about housing investment. Consistent use of evidence-led frames ensures housing discussions are accessible, constructive, and persuasive. To find out how we can help translate research or insights into engaging communications, get in touch.