Southbank Centre

Pictures for the People produced an engaging video for Southbank Centre’s Multitudes Festival, capturing the reactions of Londoners through street interviews. The film explores public perceptions of classical music and shows how the festival can change minds about this genre.

Capturing Public Perceptions of Classical Music

The video features real reactions from passersby, asking their thoughts on classical music and the Multitudes Festival. Through candid responses, the film highlights how people of all ages engage with classical music in everyday life.

Transforming Opinions Through Experience

One passerby is invited to attend a classical music performance at the Southbank Centre. Experiencing the live show firsthand changes her perception of classical music, illustrating the festival’s ability to make the genre approachable, enjoyable, and relevant.

Showcasing Festival Energy

By combining street interviews with moments from the live performance, the video conveys the excitement, creativity, and inclusivity of the Multitudes Festival. It demonstrates how Southbank Centre encourages new audiences to explore classical music.

Why Street Interviews and Experiential Storytelling Work

This video shows how combining authentic public reactions with experiential storytelling effectively captures attention, fosters engagement, and showcases the festival’s mission to make classical music accessible and enjoyable for everyone.