Southbank Centre

We produced an engaging street interview-led video for Southbank Centre’s Multitudes Festival, capturing candid reactions from Londoners as they share their thoughts on classical music. The film explores how public perceptions of the genre vary and how live cultural experiences can challenge and reshape those views. By combining authentic street responses with moments from the live performance, the video reflects the festival’s aim to open up classical music to new audiences and encourage wider participation. Explore more projects in live events, cultural storytelling, and social-first video production here.

Capturing Public Perceptions of Classical Music

The video explores how members of the public respond to classical music in everyday contexts, using street interviews to reveal a range of opinions and levels of familiarity with the genre. It also follows one participant’s experience of attending a live performance at the Southbank Centre, showing how direct exposure can shift perception and create a more immediate connection to the music. Through this structure, the film highlights how public engagement and live experience work together to broaden access to classical music. Get in touch to create something similar.