Green Runners

Pictures for the People produced a video for Sport England highlighting the Green Runners, a community of like-minded individuals who take action to reduce the environmental impact of running. The film showcases how the group encourages members to make small but meaningful changes around travel, kit, nutrition, and advocacy, helping participants understand and reduce their carbon footprint. As part of Sport England’s Useful Projects series, the video complements other sports initiatives we’ve documented, demonstrating how community sport can foster social, environmental, and personal impact.

Encouraging Sustainable Participation

The video focuses on how the Green Runners break down complex ideas into four actionable pillars—move, kit, fuel, and speak out—enabling members to take practical steps in their everyday lives. Through interviews, event footage, and examples of pledges, the film highlights the community’s collective commitment to sustainability and climate action, while inspiring other sports clubs and organisations to engage their participants in similar initiatives. To explore how we can help you showcase community or sports programmes, get in touch with our team.