Duncan & Todd

Pictures for the People produced a recruitment video for Duncan & Todd that puts people, culture, and career development at the centre of the story. The film focuses on what it’s really like to work across the business, from laboratories and optometry practices to support teams, highlighting an environment built on approachability, collaboration, and shared success. Through staff interviews, the video captures how employees feel supported to grow, learn, and build meaningful careers, with variety, teamwork, and patient care shaping everyday working life. The piece positions Duncan & Todd as an employer that values work–life balance, internal progression, and long-term development, while giving potential candidates an authentic insight into the organisation. Explore other healthcare and employer-brand projects in this sector here.

Showcasing Teamwork, Progression, and Opportunity

The second half of the film dives deeper into the lived experience of Duncan & Todd employees, emphasising the strength of internal support networks and the culture of continuous learning. Staff speak openly about teamwork, mentorship, and the confidence that comes from knowing help is always available, whether progressing within a role or moving into a completely new area of the business. By focusing on real voices rather than scripted messaging, the video communicates ambition, trust, and a genuine sense of belonging, presenting Duncan & Todd as a workplace where people feel valued and empowered to succeed. If you’re considering a recruitment or employer-brand film that reflects your organisation’s culture with honesty and clarity, get in touch here.