Warwickshire Police

Pictures for the People created a short animated film for Warwickshire Police as part of a wider anti-social behaviour (ASB) campaign, focusing on the everyday issue of littering in public spaces. Using a simple, relatable scenario, the animation follows a group of friends enjoying food in a park before leaving their rubbish behind. By framing littering as a shared responsibility rather than a distant problem, the film encourages viewers to consider the cumulative impact of small actions on community spaces. The accessible tone and narrative-led approach make the message easy to engage with, particularly for younger audiences, while reinforcing the idea that public spaces belong to everyone. Explore other public sector and behaviour-change animation projects in this sector here.

Encouraging Responsibility and Community Pride

The animation shifts the viewer’s perspective by asking a simple question: what would happen if everyone behaved this way? Through clear visuals and direct messaging, it highlights how littering quickly turns welcoming shared environments into unusable spaces. The call to “turn hero mode on” reframes intervention as a positive, empowering action, encouraging people to speak up and take responsibility rather than ignore the behaviour. Designed to be easily shared across digital platforms, the film supports Warwickshire Police’s wider ASB strategy by promoting respect, accountability, and pride in local communities. If you’re looking to communicate social responsibility messages through engaging animation, get in touch here.