Nationwide Foundation

Pictures for the People worked with the Nationwide Foundation to produce a film showcasing the Fair Housing Futures programme in Greater Manchester. Chaired by Faye Selvan, Chief Executive of the Big Life Group, the initiative empowered local communities to design action research projects aimed at improving outcomes for vulnerable people living in the private rented sector. The film highlights how funding and support from the Nationwide Foundation enabled collaboration across multiple sectors, fostering dialogue between landlords, tenants, and local organisations. Through interviews and observational footage, the video demonstrates how these partnerships created a culture of shared purpose, allowing stakeholders to explore solutions to complex housing challenges. You can explore other charity and community impact projects we’ve produced to see how film can illuminate social initiatives and meaningful change.

Enabling Change Through Creative Funding

The film captures how the Nationwide Foundation’s approach allowed the team to think creatively, using a £1 million grant to trial innovative solutions, research housing quality, and address barriers faced by the most vulnerable residents. Faye Selvan reflects on the programme’s legacy, including the foundations it laid for the Mayor’s Good Landlord scheme and the development of the Good Landlord Charter in Greater Manchester. By highlighting personal stories, collaboration, and practical outcomes, the video illustrates the power of thoughtful investment in social innovation. It shows how funders can enable change by providing freedom, trust, and strategic support while allowing local leaders to craft impactful, context-specific solutions. To discuss how we can help you bring your charitable or community initiatives to life through film, get in touch with our team.