Joseph Rowntree Foundation

Pictures for the People produced a social media cut for the Joseph Rowntree Foundation’s Advance Racial Justice event, designed for square-format distribution across digital platforms. The film focuses on the role of ethnicity and race data in identifying inequalities and informing action, using concise, thought-provoking commentary to engage audiences and extend the reach of the wider event discussion. Explore more projects in social impact, thought leadership, and social media video production here.

Highlighting the Importance of Race and Ethnicity Data

The video explores how race and ethnicity data helps organisations, policymakers, and communities understand and address systemic inequalities. Through focused commentary from event contributors, it highlights the role of data in exposing disparities, informing decision-making, and supporting efforts to tackle institutional racism. The film distils a key message from the event into a short, shareable format, demonstrating how social-first content can amplify important conversations and engage wider audiences beyond the conference itself. For video production that captures social impact initiatives, thought leadership, and digital campaigns, get in touch here.