Earthly

Pictures for the People created a compelling explainer film for Earthly, introducing the Keystone-3 framework and its role in improving the integrity of nature-based climate projects. The film highlights how Earthly uses data, science and AI-driven analysis to evaluate carbon, social and biodiversity outcomes, helping organisations make more informed and transparent climate investments. Through clear visual storytelling and insight-led narration, it breaks down complex sustainability criteria into an accessible and engaging format. Explore more projects in corporate video production and sustainability storytelling here.

Raising Standards for Nature-Based Climate Solutions

The film explores how Earthly’s Keystone-3 methodology assesses nature-based projects using over 160 data points and five core principles: additionality, leakage, accuracy, baselines and permanence. It demonstrates how this structured approach enables more consistent evaluation across ecosystems and project types, ensuring only high-integrity climate solutions are supported. By combining scientific rigour with AI-enhanced screening, Keystone-3 helps organisations move beyond claims and toward measurable environmental impact. The result is a focused and informative piece that reflects the growing demand for transparency in the voluntary carbon market. For video production that captures sustainability, climate tech and impact storytelling, get in touch here.