Pan Macmillan

Pictures for the People worked with Pan Macmillan to create a social-first film celebrating the Macmillan Prize, an industry-leading award that opens doors for non-professional illustrators and shines a light on emerging talent in children’s illustration. Designed specifically for social media in a 9:16 vertical format, the film brings together judges’ reflections on the remarkable range of artwork submitted, alongside the story behind Rachel Harrison’s winning entry, “This is a Bear”. Explore more projects in publishing, education, and children’s content video production here.

Celebrating New Voices in Children’s Illustration

The film explores what makes the Macmillan Prize so important, with judges discussing the diversity, originality, and visual excitement of this year’s entries and the unique role illustration plays in children’s picture books. Rachel Harrison’s winning work, “This is a Bear”, is highlighted through her own description of the story and the judges’ enthusiastic response to its humour, boldness, and ability to explore the idea of facing fears. The film also showcases other shortlisted work, including “Bumpty” and “A Storm is Coming”, with the vertical social format making the content well suited to engaging audiences across social platforms. For social-first films that showcase creative talent, publishing projects, and emerging artists, get in touch with our team.