All | Corporate | Interviews
Pan Macmillan
AI Video
We produced a 16:9 corporate insight film for Pan Macmillan, exploring how the publishing industry is engaging with AI to enhance creativity, streamline workflows, and connect more effectively with new generations of readers. The film brings together voices from across the organisation to reflect on how AI is being used as a supportive tool rather than a replacement for human storytelling, with a focus on editorial integrity, author relationships, and innovation across marketing, production, and audio teams. It highlights the balance between technological experimentation and creative responsibility as the sector navigates rapid change. Explore more projects in publishing, innovation storytelling, and AI-focused corporate video production here.
AI, Creativity and the Future of Publishing
The film explores Pan Macmillan’s approach to artificial intelligence, focusing on how the organisation is integrating new technologies to support people, not replace them. It examines how AI is helping teams free up time for creative work, improve discoverability of authors, and enhance engagement with readers while maintaining a strong commitment to authors and editorial judgment. The narrative also reflects on the wider industry challenge of staying ahead of technological change while protecting the human heart of storytelling. For video production that captures innovation, publishing, and human-centred technology stories, get in touch here.