Generic Ad 50+
Pictures for the People partnered with MyTime Active to produce a generic advertising film aimed at a 50+ audience, highlighting the organisation’s inclusive approach to health, fitness and wellbeing. The ad was designed to resonate with adults looking to stay active, maintain independence and support their long-term health, positioning MyTime Active as a welcoming, confidence-building environment. The film brings together gym use, group classes, swimming, health assessments, racket sports and eGym to present a balanced, achievable view of active living. You can also explore other leisure and sport projects we’ve delivered.
Supporting Healthy, Active Living at Every Stage
The creative approach focuses on reassurance, accessibility and enjoyment, using calm pacing, positive visuals and real activity to reflect the priorities of an older audience. From guided gym sessions and supportive eGym technology to swimming, low-impact classes, racket sports and personalised health assessments, the film shows how MyTime Active helps members stay mobile, social and well. Created for use across digital advertising, social media and in-centre screens, the video communicates trust, care and long-term value. To find out how we can help promote your health, fitness or community organisation through video, get in touch with our team.