Generic Ad 35-50
Pictures for the People partnered with MyTime Active to produce a generic advertising film aimed at a 35–50 audience, highlighting the organisation’s health, fitness and wellbeing offer. The ad was designed to speak to adults looking to stay active, improve long-term health and build sustainable fitness routines, positioning MyTime Active as an accessible, supportive place to invest in personal wellbeing. The film brings together gym training, group classes, swimming, health assessments, racket sports and eGym into a clear, motivating snapshot of what’s available. You can also explore other leisure and sport projects we’ve delivered.
Promoting Holistic Health and Active Lifestyles
The creative approach focuses on clarity, confidence and relatability, using real-life activity, calm pacing and authentic performances to reflect the priorities of a mid-life audience. From structured gym sessions and data-led eGym workouts to swimming, racket sports and personalised health assessments, the film demonstrates how MyTime Active supports both fitness goals and overall wellbeing. Created for use across digital advertising, social media and on-site screens, the video communicates trust, flexibility and long-term value. To find out how we can help promote your health, fitness or community organisation through video, get in touch with our team.