Love your Lenses
Pictures for the People produced this campaign film for the General Optical Council (GOC) as part of Love Your Lenses Week, focusing on improving contact lens safety and aftercare awareness. The video highlights the importance of clear communication between professionals and patients, following research showing many wearers cannot recall receiving aftercare advice. Through real-life scenarios, the film introduces three practical tools—a visual aid, pre-appointment questionnaire, and lifestyle-based questions—designed to help practitioners deliver memorable, effective guidance. Explore more projects in healthcare campaigns and educational video production here.
Improving Contact Lens Safety Through Better Communication
The campaign demonstrates how small changes in communication can significantly improve patient outcomes. By showing how practitioners can embed advice into conversations and daily routines, the film helps make aftercare guidance more relevant and easier to remember. From hand hygiene to lens cleaning and storage, the video reinforces key safety messages in a clear, relatable way. Combining instructional storytelling with practical demonstrations, the project supports both professionals and patients in promoting safer contact lens use. For healthcare video production that drives behaviour change and public awareness, get in touch here.