They Drink it in the Congo
Pictures for the People partnered with the Almeida Theatre to create a suite of video content supporting They Drink It in the Congo, a production exploring activism, conflict, and cultural identity. The play contrasts the humanitarian realities of the Democratic Republic of Congo with the challenges of staging a London festival to raise awareness, capturing both urgency and nuance. By combining rehearsal footage, interviews, and narrative-driven visuals, the films helped frame the production’s themes in a way that was accessible, thought-provoking, and true to the Almeida’s artistic tone. You can also explore other work we have done in arts and cultural sector video production.
Crafting Materials That Deepen Engagement
The video suite was designed to give audiences context before attending the show, illuminating both the creative process and the real-world issues at its heart. Working closely with the Almeida Theatre team, we ensured each piece complemented their vision, engaging viewers beyond the auditorium and encouraging meaningful discussion. To find out how we can help your theatre, arts organisation, or cultural project communicate through video, get in touch with our team today.