Institute of Cancer Research
When DNA Becomes its Own Enemy
Pictures for the People produced an educational animation for the Institute of Cancer Research, illustrating how DNA replication can sometimes go wrong and lead to cancer. The film also highlights the ICR’s ongoing research into understanding cancer and developing new treatments, while encouraging viewers to support their work through donations. By visualising the complex process of cell division and the enormous scale of genetic code, the animation makes cutting-edge science accessible for students, researchers, and the public. Created for online platforms, educational outreach, and fundraising engagement, the video demonstrates the power of clear, creative storytelling in communicating science. Explore more projects in animation video production and science communication here.
Turning Science into Understanding and Action
The animation combines dynamic visuals with clear explanations to show how DNA replication works, how errors can result in uncontrolled cell division, and how the ICR is discovering more about cancer and potential treatments. By using relatable metaphors, engaging motion graphics, and an intuitive visual style, the film makes complex biological processes understandable and memorable. Designed to educate, inform, and inspire, it also encourages support for ongoing research to develop better drugs and deepen understanding of cancer. For animation video production that simplifies complex science while driving engagement and action, get in touch here.
“You produced a well coordinated project about a complex subject matter.”
– Jenny Seymour, Head of Marketing, ICR
