Our Guide To A Simple But Effective Video Marketing Strategy
Up to 90% of businesses use video marketing as part of their wider digital marketing strategy, and it’s not hard to see why! Social media platforms tend to prioritise video content over other forms of media, and search engines reward websites that use video content.
In short, if you’re not already utilising video content in your strategy, you could be seriously missing out.
Starting to create a video marketing plan can feel incredibly daunting and sometimes overly complex, especially since each platform requires a different approach.
At Pictures For The People, we’ve taken the guesswork out of creating a video marketing campaign strategy so that you can focus on simple and effective content that converts.
We’ve broken it down into the “Four P’s” so that you can always create great video content with ease.
1. Purpose
The first step to creating a compelling video strategy that also converts is to know your purpose. You want to ensure you know exactly what it is you or your client is looking for. This includes a range of factors like what the marketing video is meant to achieve, the overall budget and any non-negotiables that must be included in the video.
Knowing exactly what you or your client are looking for when it comes to marketing videos makes it easier to create your plan and know precisely what you need to do to create content that gets approved in the first round.
2. Platform
The kind of platform that you or your client are looking to post on can drastically impact the type of video content you create. Each platform has a different style that works and a preferred video length, so it’s key to know where the video will be posted before you begin creating content.
Knowing the platform and being familiar with the preferred video length on each platform helps to prevent you from overshooting and having too many clips to edit and choose from. Planning timeframes before you begin filming your video helps to make sure you have everything you need without having too much content or – even worse – not enough.
3. Price
Having a transparent indication of budget is vital when it comes to creating a video marketing strategy. Whether you’re looking to create branded video content or invest in live event coverage, knowing how much you’re willing to spend before you begin the filmmaking process is crucial.
This helps you to know exactly what’s possible from the beginning of the process and allows you to create compelling video content that fits your budget. Whilst it may feel a bit uncomfortable to have conversations around budgets and money, it’s better to have your budget laid out at the beginning of the project rather than getting to the end and realising you can’t afford the service.
4. Plot
Having a clear outline of the narrative simplifies the entire process. Brainstorming and then creating a script, storyboard or just a plan will give all involved the guidance to create a video that works.
Knowing your target audience is key to ensuring you create a video with a narrative that’s going to convert. Storytelling really is key here and telling a compelling story about how your product or service is going to make a difference to users can really help your video stand out from the crowd.
You want to ensure your video has a beginning, middle and end and an easy-to-follow but interesting storyline that will entice the audience and encourage viewers to keep watching. Adding closed captions or subtitles to your video can also help you reach viewers who watch their videos on low or no volume.
Compelling Content Is Closer Than You Think …
By following the “Four P’s” when you create your next video marketing strategy, you’ll ensure that you have the best base for a compelling video that ticks all your boxes.
If you’re looking for some additional help with your strategy or a bespoke solution created by experts in the space, you can contact our team today. Stay ahead of the competition and ensure you aren’t getting left behind when you implement an effective (but simple) process for creating your video marketing plans.
